Survey and analysis on design management facing small and medium enterprises in China

摘要：

This paper firstly designed a questionnaire on basis of industrial design and design management for the product development in small and medium enterprises in China. The survey was done through field interview and internet. According to statistics result and the field interviewing record, the problems of design management existed were analyzed, mainly focusing on incorrect or shallow understanding of Industrial Design, incomplete design process, lack of communication and cooperation system, short of evaluation system. The analysis results will give a good reference to the managers to improve the design management and also are helpful for the product development and design.

作者: Yanmin Xue Hong Yao

作者单位: School of Art and Design, Xi’an University of Technology, Xi’an, Shaanxi, China, 710048

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）