Study on a Evaluation Index System of High-Tech Development Zone Brand Competitiveness

摘要：

Based on the analysis of relevant literature on brand competitiveness, the paper focuses on the design ideas of hi-tech zone brand competitiveness evaluating indicator system, the selection approach and principle of evaluating indicators, and establishes a hi-tech zone brand competitiveness evaluating indicator system containing hi-tech zone brand strength, hi-tech zone brand vigor and hi-tech zone brand charm indexes, from the entry point of the source of hi-tech brand competitiveness. The hi-tech zone brand strength thereof is the basis of the hi-tech zone brand competitiveness, the hi-tech zone brand vigor is the source of the hi-tech zone brand competitiveness, and the hi-tech zone brand charm is the value realization of the hi-tech zone brand competitiveness.

作者: Liu Bin Zhao Hong

作者单位: School of Management Chinese Academy of Sciences Chongqing Academy of Science & Technology(CAST) Ch School of Management Chinese Academy of Sciences Beijing, 100089

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-6

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）