The study of the companies distorted marketing behavior and management paths in the paradigm shift

摘要：

Firstly, author sortes and refines literature about the distorted marketing behavior of companies mainly from rentseeking ,market stakeholders and the documents conclusion of the distorted marketing behavior. Secondly analyzing the distorted marketing behavior in companies during the transition period.Then analyzing the consequence of companiess distorting marketing.Finally constructing the management paths for the distorted marketing behaviors.

作者: Li Xi Ping Zou You

作者单位: Management college Hubei university of traditional Chinese medicine ,doctoral student in the School Management college Hubei university of traditional Chinese medicine Wuhan, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-3

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）