会议专题

Research on the Competition Lock-in Strategy Based on Uniqueness of High-tech Products

the characteristics distinguishing high-tech products from traditional products make the competition strategy of hightech enterprises different from those traditional ones. In this essay, we will analysize the uniqueness of high-tech products in market competing, ie: the net effect, increasing returns, the path dependence and the winners taking all. Also in the paper the definition of the competition lock-in will be made and there are different ways for high-tech companies to take the competition lock-in strategy according to the position variety of high-tech products in the very fields.

Mao Zhongming Wang Qiong

School of Economics South-central university for nationalities Wuhan,China

国际会议

International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

武汉

英文

1-4

2011-08-12(万方平台首次上网日期,不代表论文的发表时间)