Analysis on Green Marketing Innovation Motivation under the Two-oriented Society
Green marketing innovation is the objective require of the two-oriented society, the inevitable course for company to raise the core competitive power and get upper hand. The inner and outer motivation and resistance power has been analyzed through establishing the model to discuss the effecting factors of green marketing innovation under the two-oriented society, and the solution was provided to make progress on company innovation and development.
Yang Zhang Liwen Chen
School of Management, Hebei University of Technology Jilin University of Finance and Economics Chang School of Management, Hebei University of Technology Tian Jin, China
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-4
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）