Study on Trust Model of SMEs R&D Alliance Based on Reputation
R&D Alliance is an effective way for SMEs(small and medium enterprises) independent innovation. In order to realize cooperation across the organization and bordercrossing, SMEs R&D Alliance must consider how to reduce cost, improve cooperative effect cooperation, and meanwhile guarantee the flexibility of SMEs. The essence of SMEs R&D Alliances cooperation and cooperation is closely linked with trust. Trust is the basis for the cooperation. In order to maintain the stable cooperation relationship and good operation, SMEs R&D Alliance requires establishing incentive mechanism for the members cooperation. The reputation of organizational members cooperation is undoubtedly an effective incentive. By using the KMPW reputation model of complete information dynamic game, we can analyze the trust problems of SMEs R&D Alliance under the condition with information asymmetry. Moreover, the KMPW reputation model can also disclose and transmit the trust information about the enterprises effectively.
Konglai Zhu Zongguo Ma Chunyan Guo
Research Center of Soft Power, School of Management University of Jinan Jinan ,China, 250022
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-4
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）