Analysis of the Relationship Between Cross-Cultural Conflict and the Capability of Strategic Positioning in Transnational Enterprises

摘要：

This study was designed to investigate the relationship between cross-cultural conflict and the capability of strategic positioning in transnational enterprises. In this paper, a structural equation model and a questionnaire survey were presented to analyze the relationship, and the results showed that the cross-cultural conflict is negatively impacted the capability of strategic positioning, especially the ideological concept conflict and management pattern conflict.

作者: Bo Yang Jianfeng Cai

作者单位: School of Management, Northwestern Polytechnical University Xi’an China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）