The Competency Level Measurement and Analysis of Marketing Personnel in Xian Equipment Manufacturing Industry

摘要：

Based on the competency test model of Marketing Personnel in Xian Equipment Manufacturing Industry, taking the automotive manufacturing industry, distribution and control equipment manufacturing industry, motor manufacturing industry in Xian as an example, we use questionnaires measuring competency levels of marketing personnel in Xian equipment manufacturing industry in this paper. The results showed that competency levels above the average level, different industries, work experience, education and age, marketing personnel competency level were significantly different.This paper studies Marketing Personnel Competency Test questionnaire , revealing the scale for quality level and its characteristics, build competency benchmark standards of Xian equipment manufacturing industry enterprise.

作者: Hu Lili Shen Chen Ning Liming

作者单位: Economic and Administration Department Xi’an University of Technology Yan xiang Road No.58, Xian, Shaanxi

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-6

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）