The Research of Port Competitive Strategies based on Quantified SWOT Analysis
With the acceleration of economic globalization and regional economic integration, the competitive surroundings in face of the ports become increasingly complicated. In order to survive in the severe competition, its crucial to formulate an applicable development strategy by using the scientific and reasonable method. SWOT analysis is widely used in the field of strategic decisions currently, but there is a certain arbitrariness and subjectivity owing to the lack of quantified analytical process. In this context, Quantified SWOT model is established to solve this problem. Firstly, this paper divides the port environment factors into two parts, the internal and external, each containing several factors. Then, Analytic Hierarchy Process (AHP) is applied to divide the factors of the two parts into three levels in order to calculate the weights of all the factors from the bottom to the top. As the scores given by experts grading method being combined with the above weights, the final scores of each factor are received to classify them into the four aspects: strengths, weaknesses, opportunities and threats. With the total scores of the four aspects, four-dimensional coordinate system is constructed to choose the right strategies. At the end of this paper, a case of Zhoushan Port is put forward to explain the application of the method, which provides a reliable theoretical basis for the port to make competitive strategies.
Mengmeng Zhou Jiaqi Yang
School of Transportation Wuhan University of Technology Wuhan, P.R.China School of Transportation Wuhan University of Technology Wuhan, P.R.China
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-4
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）