Multi-Agent Simulation Approach for Investigating the Evolution Pattern Analysis of Digital Creativity Considering Task Diversity
In the digital age, a wide variety of digital devices are available for work and entertainment, and digital creativity has emerged as a core source of competitiveness. Thus, companies try to enhance their digital creativities to more firmly establish their competitiveness in the marketplace. The purpose of this research is to longitudinally explore the evolutionary pattern of digital creativity in order to explain how communication effectiveness, task expertise, and the tendencies of digitalists affect digital creativity. To add more rigor to the proposed research model, task diversity is included as a moderating factor. To test the validity of the proposed digital creativity model over time, we adopted multi-agent simulation (MAS) using the NetLogo platform to test the digital creativity model over 48 time lags. The experimental results revealed that the proposed digital creativity model is valid and robust enough to explain the creative activities of digitalists.
Young Wook Seo Kun Chang Lee
Software Engineering Center Nat’l IT Industry Promotion Agency Seoul 138-711, Korea SKK Business School and Dept.of Interaction Science Sungkyunkwan University Seoul 110-745, Korea
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-4
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）