Research on Network Marketing of Small and Medium-sized Enterprises
In recent years ,Chinese small and medium-sized enterprises（SMEs）have developed rapidly, and SMEs have played a more and more important role in the development of the national economy and social progress. But nowadays, most SMEs are still adopting the traditional marketing methods, which have the weakness of laggard marketing concept, simple means and low efficiency. Although some SMEs have realized and tried to use network marketing or cyber-marketing as a new marketing tool , but a few of them have achieved very satisfying effects. Network marketing is to extend the traditional marketing to a wilder application area―cyberspace. Network marketing is to develop and innovate on the basis of traditional marketing theory. Based on the basic theory of network marketing and the characteristics of SMEs, this paper analyzed the opportunities and challenges brought by the Internet era. After formulating problems that SMEs encountered, we tried to bring forward our analysis and solutions.
Wenyi HAO
College of Economics & Management Heilongjiang Bayi Agricultural University Daqing, China
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-4
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）