An Overview of the Stakeholder Approach-Maintaining and Building the Effective Relationship Management for Value Seeking Strategies

摘要：

The relationship management for stakeholders can be extremely complex. Stakeholder analysis can be a key tool to identify stakeholders, specific identification, level of influence and value seeking for management in relationship management. Indeed, stakeholders are becoming more and more essential for analyzing both internal and external corporate environment, identify secondary and primary stakeholders and their power and influence in management strategies. An overview of stakeholder concept, approach and matrixes is shown for a holistic view in the application of strategic relationship management.

作者: Yong-Chi Chang Yu-Cheng Lee Sang-Bing Tsai Shao-Bin Lin

作者单位: Department of Technology Management, Chung Hua University, Hsinchu, Taiwan Department of Industrial Engineering and Management, Chung Hua University, Hsinchu, Taiwan, ph.D Joint Credit Information Center, Taipei, Taiwan, ph.D

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）