Prediction and Management Research of Hi-tech Enterprises Marketing Risks---An Empirical Analysis of 35 Hi-tech Enterprises of Communication and relevance equipment manufacturing industry

摘要：

This paper gives a method and finally gets twelve marketing risk assuming factors based on 35 middle-sized Communications and related equipment manufacturing enterprises by statistical methods like PCA, D-S evidence theory, and fuzzy evaluation. Then we build marketing risk assessment model by probabilistic reasoning model based on Bayes network. Also there is an example to prove the methods feasibility and practicality through the analysis of five companies of that field.

作者: YANG Mei-ying HAN Fengjin

作者单位: School of Economics and Management Beijing University of Aeronautics and Astronautics,Beijing, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）