Government leaders Media Communication and Public Image Building in Emergency
Sparse literature exists on the topic that government leaders media communication principle, and in guidance of which leaders build their public image in emergency. Especially how different communicating skills used can help to mode leaders public image containing different characters. So in this study the theories of public relations, image and communication were used to discuss the principles of leaders media communication in emergency, the aim of and the strategy for building moral image and talent image of the leaders in emergency, And the aims of building leaders visual image and the different communicating skills which contributing to shape an approachable leader who can share risks with their people, an efficient expert who is sharp at crisis management, a determined and calm mental rescuer.
Zhang Shao Yuan Guan Jun Jie Yin Hai Rong
Faculty of Humanities Xi’an University of Science and Technology Xi’an 710054, China Foundation Department Engineering College of Armed Police Force, Xi’an 710086,China Shaanxi Biao Dian&Partners Xi’an 710054, China
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-5
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）