Study on Business Performance Correlation of Sporting Goods Manufacturing Enterprise Based on SEM
China is one of the greatest sporting goods consumption and manufacturing country in the world. The sporting goods manufacturing enterprises are palying importantant roles in meetting the growing demand for sports consumption. Restricted by many factors, the business performance (BP) of sports goods manufacturing enterprises are significant differences. This paper studies performance correlation of sporting goods manufacturing enterprise based on SEM. To begin with, it puts forward a conceptual model based on some assumptions. Next, it constructs some latent variables and their observation index system. Then, a case study is given. The results show that: Capital Operation (CO), Debt Level (DL) and Marketing Capability (MC) have significant covariation and that they all have significant positive influence to the business performance of sports goods manufacturing enterprises. The reslut provides a theoretical support to enhance the performance of sports goods manufacturing enterprise.
Zhu Jianfeng
Sport Department ZhengZhou Railway Vocational & Technical College Zhengzhou, China
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-4
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）