Business Advertising Strategy in Co-marketing

摘要：

Co-marketing can make cooperative companies complement each other, enhance the competitiveness and achieve win-win. Based on the brief introduction about the benefits and preconditions of implementation of co-marketing, this essay put the emphases on the ways that how to realize the co-marketing successfully through advertising strategies like resource sharing, advantages complementing, brands affiliating and profits sharing.

作者: Anping Li Di Yang

作者单位: College of Economics & Management Chongqing Normal University Chongqing, China College of Political Science Chongqing Normal University Chongqing, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-3

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）