The study on 7Ps Marketing Strategy of Open-end Fund

摘要：

As a very important popular public trust and investment tool, Open-end Fund offers a credible choice of investment to investor. With the development of Open-end Fund, the marketing level is enhanced greatly. But, with increasing competition and the existence of purchase and redemption mechanism, fund management companies are facing a lot of marketing pressures. The traditional 4Ps of marketing strategy cannot meet the needs of the development of open-end fund any more, and to establish a new combination of marketing strategy has become necessary.

作者: Zhang Yanbing

作者单位: Public Security Marine Police Academy Ningbo, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）