An Analysis of the Cultural Difference Effects on Sino-U.S. Business and Their Countermeasures

摘要：

As a part of communication, cultural differences affect business negotiation deeply. In a globalizing world today, with international business happened frequently, cultural differences bring influence to communication, any misunderstanding of it may directly affect the business. Therefore, it makes sense for the countries of different cultural backgrounds to understand each other. With the entry into the 21st century and Chinas access to the WTO, Sino-U.S. trade and economy has developed rapidly, and it is necessary for the negotiators from two countries to understand the cultural differences and make full use of the beneficial strategies.

作者: Ke Gong Zhiwen Zhang

作者单位: Foreign languages Department Shandong Jiaotong University Jinan, China Humanity Department Shandong Jiaotong University Jinan, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）