Case study of analyzing the brand strategy implementation of Zhengzhou Yu tong Bus Co.,Ltd.

摘要：

This article focuses on the implementation tactic for brand strategy of Zhengzhou Yu tong Bus Co., Ltd. Based on analyzing on the implementation of its brand strategy, we get the following conclusions: (1)Business should subdivide market to locate brand accurately;(2)Business should use marketing innovation as implementation path of business brand strategy;(3)Sustaining technique innovations are life of business brand strategy;(4)Business should set up corporate culture to embody the brand worth of business;(5)Brand maintenances are the keys of business brand strategy.

作者: Wang Wenliang Huang Shuhua

作者单位: College of information and management science Henan Agriculture University Zhengzhou, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-5

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）