Marketing Model Based on Lifestyle:A Case Study

摘要：

With the degree of market competition intensifies, it is more and more important for a company to do effective market segmentation and to satisfy the consumers requirement. The lifestyle marketing is very important in our life. Lifestyle marketing has become a new marketing model, and is used successful in many industries. This article studies what lifestyle marketing is and how we can use it in our actual sales by a case study. We gives out a normal pattern that more and more companies can take this pattern as a reference.

作者: Cheng Qiaolian Cui Shuangshuang Hong Wenbin

作者单位: School of ManagementHarbin Institute of TechnologyHarbin, China School of Management Harbin Institute of Technology Harbin, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）