Modifying IPA with Fuzzy DEMATEL

摘要：

This study employs Regression analysis to establish the implicit importance of quality attributes and the overall satisfaction, and adopt the fuzzy DEMATEL, which consider the fuzziness of human thinking, to calculate the causal relationship and the influential degree among each quality attribute, and then proposes a new methodology of decision analysis, which modifies the traditional IPA model and obtains the accurate importance and the improvement the quality attributes, in order to make the improvement of quality attributes and resource allocation more relationable.

作者: Yu-Cheng Lee Mei Lan Li Ching Yi Chen Ting-Ho Huang

作者单位: Graduate Institute of Technology ManagementChung-Hua UniversityHsinchu, Taiwan Corresponding author Office of Academic Affairs China University of Technology Taipei, Taiwan Graduate Institute of Technology ManagementChung-Hua UniversityHsinchu, TaiwanDepartment of Marine L College of Management Minghsin University of Science and Technology Hsinchu, Taiwan

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）