The Construction of MICE Customer Satisfaction Index Model

摘要：

Its of great significance to improve customer satisfaction for MICE industry. The goal of this research is to construct MICE Customer Satisfaction Index model which is based on the European Customer Satisfaction Index model.

作者: Chunhong Li

作者单位: Dept.of business Guilin Institute of Tourism Guilin, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）