Analysis of Influence Factors on Mobile Service Value--A Case Study of Mobile Phone TV
Mobile services are characterized by multi-actors, cross-industries, integrated, dynamics, interaction, and requirement uncertainty. These features make us hard to calculate their service value. This paper construct a network relationship model of actors in mobile service, study the ecosystem formed by these actors, and ecological level. Then we take mobile phone TV, the most typical service within mobile service as an instance, analyze the influence factors on mobile phone TV service value, propose a service value calculation model, and compute service value by means of conjoint analysis.
Liu Lihua Liu Hu Ren Jinluan Yang Yue
School of Media Management Communication University of China Beijing, 100024, China
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-3
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）