Investigating Mediators between Customer Orientation and Customer Citizenship Behaviors:A Conceptual Model

摘要：

A conceptual model is developed in order to investigate how customer orientation influence customer citizenship behaviors. The concepts of customer orientation, customer satisfaction, customer commitment and customer citizenship behaviors are identified. Five hypotheses are advanced based on literature review. Finally, this research points out that the conceptual model needs empirical examination.

作者: Yang Zhang Qinhai Ma Qi Sun Guangwei Fan

作者单位: School of Business Administration Northeastern University Shenyang, People’s Republic of China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-3

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）