Marketing Positioning of Service Products

摘要：

Based on service marketing theory, this paper combines the market analysis, competition analysis with companys internal analysis, through the image positioning and product positioning, marketing principles and other practical activities, and taking the market segmentation attractiveness as the breakthrough, this paper put forward the critical and decision-making views about the status and role of positioning in marketing strategies, and proved them through practices.

作者: Shiguang Lin

作者单位: Economic and Management Department, Henan Polytechnic Institute, Nanyang, Henan, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）