A Study of competitive advantage on Services package-based economy hotel “7 Days Innas a case
Economy hotel is a typical service-oriented enterprises, the paper take 7 Days Inn for example, the use of services package theory, not only analysis the hotels three levels of basic services and the specific practices ,but also shows the hotel efforts to improve service availability.In addition, the use of Internet technology to improve customers interaction and participation during service, which extends the basic services to augment service offering, thereby enhancing the level of customer perceived service quality as competitive advantage.
Yonghan Li Yang Xu
School of Economics and ManagementChongqing Three Gorges UniversityChongqing, China School of Geography Science Harbin Normal University Harbin, China
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-4
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）