Research on service management current situation and countermeasure of Chinese large retail chains

摘要：

The article uses the service management of our large retail chains as research object, uses retail chains service management processes as train of thought. On the basis of extensive market survey, the writer analyses service management current situation and problem of our large retail chains objectively. To strengthen service management, the writer proposes countermeasures including optimizing service management processes, service management project innovation, customer classification management, strengthening service system construction, improving the personnel quality of service management, improving the level of enterprise information technology, etc.

作者: GUOCHEN WEI XIA CHEN

作者单位: BEIJING WUZI UNIVERSITY BEIJING, CHINA

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）