Research of the Content Product Pricing Method Based on Exploitation of Digital Media Assets

摘要：

Digital Media Assets are strategic resources with which media organizations could provide content services and face market competition. It is of important theoretical and practical significance to further study and solve content product pricing method based on exploitation of digital media assets Initially, the paper analyzes the pricing mechanism of content products based on exploitation of digital media assets, considering that it is an effective method to carry out market segmentation and price discrimination oriented by customer demand. On this basis, the paper puts forward the pricing method of digital media content products based on customer perceived value and builds a corresponding model.

作者: Peiyi Song Jianghua Sun Kaigong Feng

作者单位: Communication University of China Beijing, P.R.China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）