iThe Key Elements of Department Industry Service System:An Empirical Analysis Based on the Department Stores in GuangZhou

摘要：

Service increasingly becomes the key factor that Chinas department stores improve their competitive advantages, and all of its content is how to attract, maintain and strengthen relationships with customers. On the basis of systematic analysis of constructing the department store service system, this paper carries out empirical research on two typical department stores in South China, and uses factor analysis method to identify several service elements which consumers are most concerned about , and further puts forward measures to perfect service system construction of department industry.

作者: Yong Zhang Shuang Wu Qiong Yao

作者单位: Business College JiNan University Guang Zhou, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-5

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）