Evaluation for e-service quality of Taobao Mall based on Fuzzy comprehensive evaluation

摘要：

Service has become a key to the success of a company , so does in the online-shopping , in order to improve the e-service quality and gain more economic benefits of Taobao Mall , Fuzzy comprehensive evaluation method is used to evaluate , Firstly calculate the weighted value through AHP , then use Fuzzy method analyze the example , eventually the reliability of the evaluation system is proved through examples.

作者: Cai Min Cui Xindan

作者单位: Hangzhou Dianzi University Hangzhou , China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）