Customer Knowledge Management of Mass Customization Enterprises Based Value Chain

摘要：

Mass customization has become the main mode of production and management in the 21st century. Customer knowledge becomes important strategic resources of enterprises, it is an urgent problem for academia and business community that deeply studying of customer knowledge of mass customization enterprises and effective manage. Revealing the characteristics of customer knowledge of MC enterprise through analyzing customer knowledge of MC enterprise, studying the management process and forms of customer knowledge in main links of mass customization value chain, and establishing customer knowledge management process model of MC enterprise based on value chain.

作者: Jun Du Rong Song Yuan-Yuan Jiao

作者单位: School of Management Tianjin University Tianjin, China School of Business Nankai University Tianjin, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）