Customer-led online open innovation of consumer goods:a multiple-case study

摘要：

Traditionally, studies of open innovation (OI) focused on high-tech industry. Though consumer goods industry is increasingly adopting online open innovation (OOI), managers are unclear about the trends of OOI. This study proposes a new classification of OOI in consumer goods industry: firm-led OOI and customer-led OOI, and identify the evolution trends of customer-led OOI. The finding is based on a longitudinal study of 138 cases. The results highlight the important areas that managers should pay particular attention to.

作者: Fachen Wei Wei Wei

作者单位: School of Humanity and Social Sciences Beijing Jiaotong University Beijing, China School of Economics and Management Tsinghua University Beijing, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）