An Empirical Study on the Relationships of Knowledge management orientation,market orientation,and firm performance
A growing belief has emerged that effectively managing knowledge can enhance performance. To date, however, there is limited empirical evidence. The research draws on the resource-based and knowledge-based views of the firm as well as research on strategic sense making in order to introduce the concept of knowledge management orientation, and to examine the relationships among knowledge management orientation, market orientation, and firm performance. Using data from 213 Chinese firms, it is found that organizational memory, knowledge sharing, knowledge absorption, and knowledge receptivity serve as first-order indicators of the higher-order construct we label knowledge management orientation, which, in turn, has a positive link with market orientation. Importantly, the research found that market orientation mediates the relationship between knowledge management orientation on one hand and subjective and objective firm performance on the other. The results suggest that knowledge management orientation can enhance performance, but a market orientation is needed in order to realize such benefits.
Peng Du
School of Business Administration Zhongnan University of Economics and Law Wuhan, 430073, China
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-6
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）