会议专题

Risk Management and Consumer Willingness of Ebanking in China

With the global ebanking flourish, many ebanks are worrying about the status quo because of the high risk. Some of them are closed, or sold, or losses. Faced with this situation, national network of ebanks and financial supervision departments have to strengthen researches and supervision of ebanking. The main purpose of this study is to discuss how risk influence the Chinese customers make decisions whether adopt ebanking and to what kind of extents, the risk influence customers adoption intention. Firstly, Base on overview basic concept, the study classifies different types of ebanking risk, summarizes the new risks characteristics. Secondly, the study applied Theory of Planned Behavior (TPB) model to suppose that three factors cam influence customers adoption intention: Attitude, Subjective Norms and Perceived Behavior Control. The tesing results show that consumers attitude and perceived behavioral control have significant influence on behavior intention, and relations are positive. Subjective norms have low influence on behavior intention.

ZHEN Li LUAN Zhi-Qiang YANG Bao-Ling

College of Engineering China Agricultural University Beijing, China International College at Beijing China Agricultural University Beijing, China

国际会议

International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

武汉

英文

1-5

2011-08-12(万方平台首次上网日期,不代表论文的发表时间)