Evaluate the Result of Consumer to Consumer Site Promotion Using Correspondence Analysis
There has been a rapid growth in electronic commerce in China. However the gap between them is large. So we selected typical Consumer to Consumer (c2c) website as evaluation objects. From the angle of website promotion, we design six metrics of reach, bounce rate, pageviews, pageviews/user, search traffic and time on site as the evaluation point. Using correspondence analysis, the result of analysis is Correspond with fact and the C2C sites will know about the core Competence of themselves. And the design of evaluation index is an Innovation.
Li Yan Wang Gaofei
Economic management institute University of Science and Technology in Heilongjiang Heilongjiang, China
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-4
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）