An Overview of Trust Mechanism and Applications of E-commerce

摘要：

Trust is an important factor which impacts transactions of e-commerce. This paper focuses on the trust mechanism in electronic commerce, to sort out the trust mechanism and applications in electronic commerce from four aspects including third-party trust, trust seals, security certification and notary service/transaction protection mechanism,in order to provide reference for further research and applications of e-commerce.

作者: MA Hong-ling SONG Guang-xing

作者单位: College of Business Administration Yunnan University of Finance and Economics Kunming, China College of Public Administration Yunnan University of Finance and Economics Kunming, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-5

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）