Exploring the Dynamic Changes of E-business Market in China

摘要：

E-business innovating applications have posed novel, technical, organizational and commercial challenges. As e-business market is growing very fast in China, the e-business enterprises are facing the problems of coping with dynamic environment changes and building up strong competitive advantages. It is essential to find out the current situation of the e-business market. By conducting the survey on the market leaders, this paper aims at using SWOT model to analyze the current environment of E-business market in China. By analyzing the results of the in-depth interviews, the main strengths, weaknesses, opportunities and threats were found out for determining the strategies.

作者: Xiao Ma Yan Li Cheng Chen Fang Yan

作者单位: International College at Beijing China Agricultural University Beijing, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）