THINKING OF SMALL AND MEDIUM-SIZED ENTERPRISES DEVELOPMENT MODERN TV SHOPPING
Modern TV shopping is based on the platform of special shopping channels of TV station ; such channels play the merchandise information by live broadcast or prerecorded broadcast on the whole day uninterruptedly, and offers the audience a brand-new household shopping mode , combining audio-visual joy and diversity of selection. Its unique management model is attracting more and more consumers, and receiving attention and trials by more and more people. This novel direct selling pattern without physical store reduces the middle links in commodity circulation , and effectively reduces the expenses on physical store and sales promotion staff , and extremely reduces the operational cost , and creates a chance for small and medium-sized enterprise to survive and develop.
Xia Wei Hong
School of Business East China University of Science and Technology Shang Hai, China
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-5
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）