The Construction of Shopping Website Cultural--Case Analysis of Taobao

摘要：

The thesis is based on the theory of enterprise cultural construction, through the analysis of Taobaos high-speed growth process and carry on the case study from the outstanding quality, meticulous website perfect customer service, six pulse divinesword website cultural values, localization strategy of free competition strategy, etc. The article shows that the key to win the competition for Taobao is valuing the cultural construction, and shape its corporate culture is the most important for the cultural construction.

作者: Dong Da-hai JIANG Xiu-min

作者单位: School of Economic and Management Dalian Technology University Dalian, China School of Transport Management Dalian Maritime University Dalian, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-3

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）