The Research of Personalization E-commerce Model Based on Data Mining
with the development of supply chain and logistic, the commodity classification and amount provided by E-commerce system rise increasingly. The traditional web-centered searching commerce model has become the bottleneck hindering value-adding of e-commerce enterprises, while personalized e-commerce system is one effective way to solve this problem. Incorporating the demand for personalized e-commerce system and data mining technology, this paper explores personalized e-commerce model based on data mining. The practice proves provided by e-commerce system, shorten the shopping time of customers, maximize the attractions for customers and increase the loyalty of clients.
Cheng Deli
Law school of Tongji university Fudan university Shanghai ,200092,china
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-4
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）