The application of cognitive neuroscience methods in IS research A retrospect of NeuroIS research using the fMRI technology

摘要：

Cognitive neuroscience methods have been used increasingly in IS research, this new field termed NeuroIS hold great potential for IS research. This paper first introduced the overall background of NeuroIS research, and then reported some recent research progress in NeuroIS. And in the third part of this paper, the advantage ,potential of neuroIS research and the possible implications were discussed. The last part further discussed possible limitations and future research directions of NeuroIS study.

作者: Qiuzhen Wang Qi Wang Qingguo Ma

作者单位: Management School Zhejiang University Hangzhou, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）