Consumer Satisfaction,Trust and Seller Loyalty in C2C marketplace:The moderator of Involvement

摘要：

Customer satisfaction, trust, loyalty and their relationship have been considered extensively. However, Consumers loyalty to market seller has not well understood in consumer to consumer electronic marketplace. This paper focuses on purchase involvement, consumers transaction satisfaction, trust and loyalty to seller in marketplace. It was found that customers transaction satisfaction influence trust, trust influence loyalty, Trust is the mediate of satisfaction and loyalty, while purchase involvement moderate the relationship of transaction satisfaction and sellers trust.

作者: Liefa Liao Zhang Weinan

作者单位: Department of information and engineering JiangXi University of Science and Technology GanZhou, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）