Profit Models of Social Networking Service

摘要：

Social Networking Service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people. Its developing by leaps and bounds, and has some notable features in information economics, such as abundant resources, high user viscosity, interactivity, network externalities, and herding effect and so on. Three possible suitable profit models are put forward for SNS: the effect advertising, third-party co-application platform, and the combination of mobile terminals and network services.

作者: LIU Jia-yin

作者单位: School of Information Management Wuhan University Wuhan, China Library Nanjing University of Aeronautics and Astronautics Nanjing, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）