A Study on Modeling and Measuring the Value Network of Mobile Services

摘要：

This paper analyzes the characteristics of the mobile service industry and focuses on the coopetition of many actors within the industry to explain the nature of the complex and dynamic mobile services. And the paper proposes a value network model to describe the corresponding relationship between service providers and service modules, which can help to understand the sources of value and competitive advantages. Finally, the paper shows how to measure the value created by the whole network and its actors in theory.

作者: Liu Hu Ren Jinluan Liu Lihua Dai Jianhua

作者单位: School of Media Management, Communication Univ.of China, Beijing, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-3

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）