The Implementation and Application of Mobile Online Games in China:a Marketing Perspective

摘要：

With the implementation of 3G technology and the popularity of high performance mobile phones, mobile online games have a great potential to develop in China. This paper focuses on the implementation and application of mobile online games in China from a marketing perspective. It first analyses the characteristics and the status quo of mobile games in China. And through the first hand survey and the data, this paper points out five barriers to the development of mobile games in China. Accordingly it puts forth five solutions to address the problems, which can serve as references for mobile game operators and researchers concerned.

作者: Xin-ren Bao Ming-gui Sun Li-ying Ding

作者单位: School of Management Dong Hua University Shanghai, China School of Foreign Languages Dong Hua University Shanghai, China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）