Clients Behavior Analysis of Securities Company based on the Web-Log Data Mining
Customer Relationship Management (CRM) is a developing direction for China Security Company in the future. Relative to abroad developed countries Securities Company, our China securities Company still is in a low level for the clients behavior observation. In this paper, author introduces the data mining technology into Security Company customer behaviors information management processes. Meanwhile, through construct the clients behavior model and data mining processing to refine some high value customers behavior character information, thus, to offer accurate data supports for the company Policy-makers. Also, a real case is analyzed in this article, having a very strong reference meaning in fact.
Yahong LI Jian LI Kegang HAO
Management and Economy School, Beijing Institution of Technology, BIT Beijing, China Software Engineering Institute, Northwest University, NWU Xian, China
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-4
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）