Chinese Consumer Ethical Beliefs:A Scale Development and Comparison
Based on the Muncy-Vitell Consumer Ethics Scale (CES), this study develops a Chinese version of CES. Three dimensions are added, they are (1) consumer hegemony, (2) uncivil or discourteous acts in public and (3) drawing upon public funds or resources for personal consumption. The study also compares the present scale with the previous ones. Results ethical than those obtained from previous studies. In addition, in reasons for these interesting findings are discussed.
Dai Qi Li Jing Shen Guoqian Cao Zhongpeng
School of Management University of Science and Technology of China Hefei, China School of Business Administration Northeastern University Shenyang, China
国际会议
International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)
武汉
英文
1-4
2011-08-12（万方平台首次上网日期，不代表论文的发表时间）