The research of the current situation about the sports stars as spokesperson in China

摘要：

By using the methods of documentation, expert interview and related sports economics principle, the author made a research of the current situation about the sports stars as spokesperson, and also offered some suggestions on how to develop this behavior healthily. The purpose of this paper is to improve the market development of sports stars as spokesperson and to prompt the development of Chinas undertakings of sports culture.

作者: Wei Wang

作者单位: Beijing Institute of Graphic Communication ,Beijing ,China 102600

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）