The Demand of Alternative Red Meat:Factors Affecting Consumers Perception and Consumption Decision of Ostrich Meat in Taiwan

摘要：

This study investigates consumers perception toward ostrich meat product and the factors that affect consumers decision to consume ostrich meat. The results of factor analysis show that consumers perception toward ostrich meat has two factors: positive factor and negative factor.

作者: Yu-Chen Yang Biing-Wen Huang

作者单位: Department of Applied Economics National Chung-Hsing University Taichung, Taiwan

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-4

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）