The SWOT analysis and strategy of brand competitiveness about Binhai New Area

摘要：

As the important growth point of Chinas economy in the future, the Tianjin Binhai New Area bears the tough task of Chinas economy development in the 21st century. Developing new brands and enhancing regional brand competitiveness is the inevitable choice. Based on the analysis of the definition of city brand competitiveness and the present situation of Binhai New Area about brand competitiveness, this article puts forward countermeasures to improve brand competitiveness of Binhai New Area.

作者: Zhangru Cao Yake

作者单位: Management College, Tianjin Polytechnic University Tianjin Polytechnic University,TPU Tianjin ,China

会议类型: 国际会议

会议名称: International Conference on Management and Service Science(2011年第五届管理与服务科学国际会议 MASS 2011)

会议地点: 武汉

会议语种:英文

页码: 1-6

在线出版日期: 2011-08-12（万方平台首次上网日期，不代表论文的发表时间）